Let's take a short cut.
Every business should be blogging - Why?
Let's start with it drives traffic to your website.
To simply put a blog gets its own index in social media, and search engines. Google even told us they prefer bloggers over big box websites. But why?
Here's how it works.
1. Google is on YOUR side...
Think about how many pages there are on your website. Probably not a ton, unless you have e-commerce site right? Just think about how often you update your webpages. Probably not that much... Think, how often can you really update your "About Me" page, right? -Social media & search engine computers assume if your not updating your content your website, it's old & out dated information. Your website will get lost in the pile.
Honestly, blogging solves all those problems.
Every time you write a blog post, it cues to Google and other search engines that your website is active. Now the search engine computers will be checking in to see what content you've published. So, every new indexed page (OR blog post) is one more opportunity for you to show up in search engines, and ultimately drive more traffic to your website.
2. Social Media Boost
Secondly, Blogging also helps you get discovered on social media sites. You know -- Twitter, LinkedIn, Facebook, Pinterest, Google+ -- which helps expose your business to a new audience. Every time you write a blog post, you're creating something that people can share on social media.
3. Your Words Become King
The best business bloggers answer questions their customers. As a business you can open up another channel of communication that makes you the authority OR the king in your kingdom. This comes in SUPER handy with service jobs -like plumbers, web designers, martial art schools - stuff of that nature.
You need to see yourself as a educator or a resource of information. That is going to be the best way people will see king. Also, think does your client want a push sales person? OR the best in the business steering them to the best possible purchasing decision?
The content you create can drive traffic. Make sure you are creating great information, shareable content and something that will make your brand stand out. If you are new to blogging download my 7 Day Better Blog Mini Course. One hour a day can convert into hundreds of thousands of views AND leads in the future.