What is Guest Posting?
It's where you write a post on another blog. In turn, you will hopefully get traffic from that blog.
The art of guest posting can be a tricky one. But the good news is you can do it! Before you guest post make sure you scope out the blog or media outlet to make sure it fits in with you niche or sister niche.
Example: A business blogger is not going to write on a food blog, unless the topic relates, like "10 Meals for Busy Business People". OR a Mom blogger may not want to write for a pet blog. Get what I am saying?
Step 1: Find a Place to Guest Post
This step is a bit obvious. You need to find a place to guest post. When your looking around consider other blogs in your niche, consider magazine blogs like The Huffington Post, and lastly consider sister niche blogs.
Sometime you can sift through Facebook Groups post & find a guest post or two. Check out my list here>>
Look up the hashtag #guestbloggerwanted #guestpost #guestblog
Here are 6 places I am guest posting to in the next few months>>
- Huffington Post - firstname.lastname@example.org
- Elle & Co. Collab - (SEE INSTRUCTIONS BEFORE YOU SUBMIT) http://www.elleandcompanydesign.com/submissions/
- One Women Shop -http://onewomanshop.com/contribute/
- The Sits Girls - http://www.thesitsgirls.com/submit-blog-post-get-featured/
- The Freelance Hustle -http://thefreelancehustle.com/contribute/
- Soul Paint Co. - http://www.facebook.com/soulpaintco
Step 2: Build a Connection
Then... try to connect with the blog or author/owner on social media. Building up some sort of relationship is going to help you land the spot. I like to retweet or share the other blogs information before I send the an email about guest posting.
Step 3: Ask/Pitch
Here is a sample copy of what I pitched to a blog - You'll notice I don't actually write the guest post when I apply. I just give 3-5 titles that may fit into what their media is about.
Checkout this Example:
Need some more help? Here take my Swipe Copy:
Hello (PERSONS NAME),
I have been following your blog for about BLANK TIME. I actually found it HERE or NAME DROP referred me to your site. I am interested in writing a guest post for your website, I feel your audience could benefit from this post because I’m showing them BLANK. I can add real value to your blog and give your audience something new and exciting.
LIST OF TITLES & 1-3 SENTENCES ON WHAT THERE ARE ABOUT
ADD ABOUT YOU / BLOG
Thank you for your time, I am so excited to hear from you!
INCLUDE ALL CONTACT INFORMATION HERE, You can link to your social media and/or media kit.
Step 4: Deliver
Deliver what you promised. I like to deliver my blog post in Google Docs. Make sure to include your bio, a photo of yourself and couple links. Choose up to 4 Links - Facebook, Twitter, your website whatever.